Tag: product development

Shaking hands on an agreement; generated by Midjourney

The Business of Ideas: Extraction

I use the word “extraction” to define the process by which the inventor derives income from an idea. The simplest option is to license the idea or technology to a company that is already focused on the product area.

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Warehouse worker with barcode scanner

Product Development Spotlight: MC45

Pursuing a new sector of the handheld computer market, Motorola decided to expand with a new product, the MC45. This goal required pushing the limits of size and cost without sacrificing features, function, or durability.

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