
The Business of Ideas: Risk vs. Reward
It has often been said that there are no rewards without first taking risks. What people fail to consider when evaluating ideas for product development is how much risk they are capable of taking.
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It has often been said that there are no rewards without first taking risks. What people fail to consider when evaluating ideas for product development is how much risk they are capable of taking.

I use the word “extraction” to define the process by which the inventor derives income from an idea. The simplest option is to license the idea or technology to a company that is already focused on the product area.
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