
The Business of Ideas: Evolutionary vs. Revolutionary
Oftentimes an inventor will discard evolutionary ideas as having little value in the grand scheme of things. But don’t discount your evolutionary ideas as unimportant.
Oftentimes an inventor will discard evolutionary ideas as having little value in the grand scheme of things. But don’t discount your evolutionary ideas as unimportant.
You must be attuned to the market, both in terms of what the market wants and ultimately how to market the invention. So let’s talk about marketing.
If you want to avoid future heartache or worse yet, investing money into something only to discover the idea already exists, then you need to search exhaustively. And then look again.
If you have a good idea and it isn’t already being solved, you cannot take a lackadaisical approach to developing it. If you do, and it truly is a problem in need of a solution, it will be solved by someone else.
Developing your intellectual property into a viable business opportunity is a complex proposition! In this series of posts, Porticos co-founder and President, Greg Patterson shares
Developing your intellectual property into a viable business opportunity is a complex proposition! In this series of posts, Porticos co-founder and President, Greg Patterson shares
Developing your intellectual property into a viable business opportunity is a complex proposition! In this series of posts, Porticos co-founder and President, Greg Patterson shares
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