Expertise: Industrial Design

Industrial Designis all about how a user interacts with a device, or how a device influences a human being.  It incorporates aesthetics, ergonomics, user interface, and feature set.  There is more to this than style.  Good design must be considerate.  It must make things better for the device user.

For example, a USB-C connector is reversible. Achieving that feature was more difficult for the engineers, but enormously considerate of the billions of users.

Some of our clients prefer to define the Industrial Design parameters themselves, retaining Porticos only to provide technical “product realization.” But many of our clients rely on Porticos to help define the vision: the shapes, controls, and general behaviors that make their product great.