Rational evaluation of the opportunity to reduce production cost within technical or performance constraints.
Every product is underpinned and justified by two things: A market need and a business plan. Facilitating that business plan is part of the design engineer’s job. A product may be profitable only if it can be made for under $100. Figuring out a technical path to achieve that cost often requires both experience and innovation.
Often, innovative products are launched with no competition in the marketplace. That changes over time. Porticos experts are frequently retained to examine older products and determine whether re-engineering might reduce production costs.
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