Timex requested some novel ideas to improve the toughness and manufacturability of a wristwatch for endurance athletes. The product series is used in conditions that would destroy most wearable electronics.
Porticos worked closely with Timex engineers to understand and quantify the types of abuse a new product would have to survive. Then they investigated related and competitive products to determine what solutions they had implemented. Most importantly, Porticos generated several new approaches, from physical architecture to material properties that enabled a new and more rugged device.