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Business of Ideas series

The Business of Ideas: Look Again

If you want to avoid future heartache or worse yet, investing money into something only to discover the idea already exists, then you need to search exhaustively. And then look again.

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Business of Ideas series

The Business of Ideas: The Six-Month Rule

If you have a good idea and it isn’t already being solved, you cannot take a lackadaisical approach to developing it. If you do, and it truly is a problem in need of a solution, it will be solved by someone else.

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Product Development Spotlight: MC45

Pursuing a new sector of the handheld computer market, Motorola decided to expand with a new product, the MC45. This goal required pushing the limits of size and cost without sacrificing features, function, or durability.

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