Dell, a longtime leader in technology and the fast production of hardware and software that provide quality products for businesses and consumers alike, recently sought ideation and creative brainstorming for a new project. This project aimed to generate multiple concepts for a convertible-type computing device that would be larger than a traditional smartphone, but different from typical tablet devices and other convertible products currently on the market. Porticos, a product design and product development engineering consulting firm in Morrisville, NC, held multiple brainstorming sessions with Dell, which resulted in more than 14 concept designs being picked for further refinement to create the final product.
Brainstorming and Concept Development in Support of Product Differentiation
Porticos’s hardware engineers were requested to generate multiple concepts for a convertible-type computing device by Dell, that would be larger than a traditional smartphone, but different from typical tablet PC devices or other convertible products currently on the market. There was emphasis placed on developing concepts for a differentiated input method, and convertibility for multiple use cases and configurations.
To accomplish the requirements from Dell in the quick, efficient way that Porticos’ hardware engineers work in, they held multiple brainstorming sessions that generated more than 14 concept designs. These concept designs were then reviewed with Dell, to make sure all parties were aware and on board with down selection and refinement. Then, the selected concepts were refined, and Porticos’ hardware engineers worked with partners of Porticos to create highly cosmetic prototypes that Dell used to conduct internal reviews and user studies.
Porticos is proud to have partnered with Dell on this project, and to have once again had a hand in driving new, innovative technology into the hands of businesses and consumers. Our hardware engineers’ commitment to fast, quality work and ensuring the needs of our partners are consistently and throughly met every time they are requested to work with another company is how we reiterate our love for technology and innovation.